Quintessential Brands Group has launched its collection of gift boxes and packs for Christmas, aimed at tapping into the trend for premium gifting this season.

The range is designed to drive interest in alcohol gifting over the festive period by appealing to consumers seeking premium spirits presented in gift boxes.

Read also: How can you drive your alcohol sales this Christmas?

The festive boxes are available across a selection of Quintessential Brands, including Thomas Dakin, The Dubliner Irish Whiskey, The Dead Rabbit Irish Whiskey, and Bloom Jasmine & Rose Gin.

Bloom London Dry Gin, Opihr Oriental Spiced Gin, and Feeney’s Irish Cream feature a 70cl bottle with a serve glass.

Bloom Gin has also partnered with Aspinal of London, manufacturer and retailer of luxury leather goods, on a deluxe gift pack containing a 50cl bottle of Bloom London Dry Gin and a bespoke Aspinal luggage tag.

Shane Hoyne, chief marketing officer at Quintessential Brands, said: “Our range aims to give our retailers the right tools to encourage consumers to trade up into premium spirits and maximise Christmas sales.”

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