PepsiCo has launched a campaign for Quaker, ‘Heat it to release it’.

Following on from the brand’s successful ‘The fire inside campaign’ last year, the new campaign focuses on flavour and encourages shoppers to choose Quaker sachets and pots for hot breakfasts.

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This is according to research suggesting that heat increases how we enjoy flavour, which can elevate the taste and enjoyment of foods.

The campaign will appear across TV, on-demand, outdoor, YouTube and social media, showcasing Quaker’s full flavour lineup across its Oat So Simple and Simply No Added Sugar sachets and Heavenly Oats pots. The supplier is hoping to attract new customers looking for a hot breakfast option in the colder months.

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