Pure launches new dairy and gluten-free products

As customers increasingly look for healthier meals, Kerry Foods has launched a range of dairy and gluten-free products.

Available now, the Pure range includes four lunch products, RRP £2.85, and three evening meals, RRP £3.50.

The meals come in a variety of flavours, including Butternut Squash Risotto, Spicy Singapore Chicken Noodles and Chicken Tikka Masala, and are all dairy- and gluten-free.

The brand is planning to sample the products at events in the summer.

The launch coincides with the Pure brand, which also includes Sunflower, Soya and Olive spreads, refreshing its packaging with a new logo.

Alastair Gibbons, pure brand manager, said the products would offer shoppers value because the lunch pots are cheaper than a traditional £3 meal deal.

“We’ll be supporting the launch with a social media campaign.

“There are so many consumers tweeting about gluten-free food, but there aren’t many brands that talk about it,” he added.