Premium popcorn brand Propercorn is launching a new flavour and packaging redesign across its range.

The brand hopes the packaging will increase shelf standout and brand recognition. It is also replacing its Sour Cream & Chive with Sour Cream and Black Pepper.

Propoercorn’s PoS and wooden display units have also been updated to reflect the new hand-drawn pack illustrations.

Cassandra Stavrou, Propercorn’s co-founder, said: “The bold and fresh package design embodies the brand’s energy and creative vision and sets us apart from others within the snack category.”