Thatchers Cider has launched a new multimedia campaign in support of its new Blood Orange variety.
From April to August, a new TV advert will air across ITV2, ITV Hub, All 4 and Sky TV, with an estimated 15 million impressions this summer.
It will also be seen in cinemas before a variety of films including Top Gun: Maverick, Morbius, The Northman and The Batman.
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It will also be complemented by social media and urban billboard appearances.
Thatchers Blood Orange will also be available at more than 25 events this summer, including Camp Bestival, Goldcoast and Barcode Festival.
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