Spar launches new N°1 own-label pet food range

Spar has launched a new own-label pet food range under its Spar International label Spar N°1.

The new range, available to Spar stores in England, Scotland and Wales, consists of 10 products, split into five wet dog food lines and five wet cat food lines. The dog food lines include cans and alu-tray formats, while the cat food lines are individual tray options and pouch multipacks.

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The full range includes:

• Spar N°1 Cat Multipack 12x100g in Jelly (RRP £3.25)
• Spar N°1 Dog Alucup with Chicken and Turkey 150g (RRP 80p)
• Spar N°1 Cat Pouch Flowpack in Jelly 4x100g (RRP £1.25)
• Spar N°1 Cat Alucup with beef 100g (RRP 60p)
• Spar N°1 Cat Alucup with Chicken 100g (RRP 60p)
• Spar N°1 Cat Pouch Flowpack in Gravy 4x100g (RRP £1.25)
• Spar N°1 Dog Can with Poultry 415g (RRP 70p)
• Spar N°1 Dog Can with Beef 1.24kg (RRP £1.30)
• Spar N°1 Dog Can with Beef 415g (RRP 70p)
• Spar N°1 Dog Alucup with Veal and Rabbit 105g (RRP 80p)

Amrit Rebello, Spar UK brand manager, said: “One of the unexpected outcomes of the pandemic was the sharp increase in pet ownership and as a result we are delighted to launch a range of 10 SKUs for cats and dogs to meet the increased demand for pet food in our stores.

“We know that the pet category is a high value opportunity for Spar stores as the basket-spend of pet food shoppers is significantly more than non-pet product shoppers. The design of our new Spar N°1 range perfectly complements pet owners who see their pets as part of their family and are for many their number one priority.”

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