Spar is launching a number of new frozen own-label products in line with the category’s year-on-year sales increase.

The five new products span the frozen potato and vegetable & fruit portfolios.

Frozen Spar Curly Fries (700g, RRP £1.50), Spar Potato Wedges (750g, RRP £1), Spar Corn on the Cob (600g, RRP £1.35), Spar Raspberries (400g, £2) and Spar Blueberries (400g, £2) will be launching in Spar stores from 25 October 2021.

Spar’s wholesaler partners with Too Good To Go to reduce surplus food

Dave Wright, Spar UK brand manager, said: “With consumers’ trust in the quality of our Spar brand lines, the increase in sales in Spar stores is predicted to continue as shoppers look for value and look to reduce their food waste. We will look to capitalise on this switch of shopping habits by bringing added interest to the range with these five new product lines.”

The symbol will support the new products with in-store PoS and exposure on its digital channels.

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