Pladis has launched a new range of Jacob‘s Mini Cheddars, Mini Cheddars Nibblies, which it says are a lighter format.
Mini Cheddars Nibblies contain 30% less fat than original Mini Cheddars and 75 calories per portion. The supplier says this means they are non-HFSS.
They are available in 6x17g multipacks and 115g sharing bags (RRP £1.50) in Cheddar & Smoked Paprika and Double Gloucester & Chive varieties.
Pladis expands Jacob’s Mini Cheddars range with Crunchlets launch
“Jacob’s Mini Cheddars is one of our greatest success stories. The brand has reached record heights and is one of the top 10 biggest brands in crisps and bagged snacks, with sales growing by 27% year-on-year,” says Christopher Owen, marketing controller at Pladis UK&I.
“And this strong momentum is set to continue, as we’re bringing even more variety to the crisps and snacks aisle by launching a new product which will appeal to those looking for something lighter.”
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