Pladis is expanding its McVitie’s cake range with two new larger-format loaf cakes.

Available now, McVitie’s Loaf Cakes will initially come in two flavours, Zingy Lemon (RRP £1) and Sticky Toffee (RRP £1), with a Rich Chocolate variety joining the range later this year.

The supplier said that sharing cakes are growing at 8.2%, and Claire Hooper, McVitie’s Cake Company head of marketing at Pladis, added: “The current circumstances mean shoppers have been spending far more time than usual in their own homes.

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“This has led to households of all shapes and sizes making more of mealtimes. The recent surge in popularity for McVitie’s wholecakes, which have grown by 54% in the latest four weeks, suggests shoppers are doing exactly that.

“We also know that more people than ever are relying on their local convenience stores, so it’s crucial that retailers ensure they stock up on familiar brands like McVitie’s to drive sales in the cake aisle.”

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