Swedish Match has launched a Tobacco Gold variety under its nicotine pouch brand, Zyn.

The tobacco-flavoured pouch is designed for nicotine users who do not wish to consume tobacco, but still enjoy the taste of it. It is available in medium (3mg) and strong (6mg) strengths with an RRP of £6.50.

The supplier said the product is aimed particularly at consumers who may not have previously considered nicotine pouches due to preferring a tobacco taste over the current selection of flavours available in the pouch segment.

The supplier added the nicotine pouches have a sweet tobacco flavour and addresses the demands of consumers, with tobacco having become the most “desired flavour” in the category.

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As a decline in cigarette use continues and previous cigarette smokers look for alternatives, Darren Griffin, country manager at Zyn, said Tobacco Gold is a “reduce-risk solution for cigarette smokers who not only want to prevent the consumption of tobacco, but also enjoy a nicotine kick in smoke-free environments.”

Griffin added: “We’re delighted to be the only major brand to supply tobacco flavour nicotine pouches as we’ve seen this to be the most desired flavour for users. At Zyn, we believe in a world without cigarettes and therefore want to continue expanding our range to help consumers opt for reduced-risk alternatives that are both tobacco-free and smoke-free.”

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