It includes a new TV advert, supported by outdoor, digital, social, sampling and in-store activity. The flavours available in the Lipton core range include Peach, Lemon, Mango and Raspberry.
Ice tea is the fastest growing sub-category in soft drinks at 37%, with Lipton Ice Tea the number one brand in the category.
Rachel Phillips, outdoor commercial director at Britvic, said: “82% of value in soft drinks comes through under 500ml formats, making this a key part of the range to get right, so we advise retailers to stock ice tea in chillers close to till points to drive impulse purchases.
“With 5 million ice tea shoppers in the UK and penetration at 10%, it’s a strong category to be a part of right now and we’re confident this will only continue.”
Comments
This article doesn't have any comments yet, be the first!