Biscuit brand Nairn’s is launching its first TV-led campaign, investing £1m into the ‘nything goes’ TV ad.

Launching in March on ITV and the ITV Hub for viewers in London, the South East and South West, the advert intends to demonstrate the brand’s versatility and range, highlighting the variety of occasions in which Nairn’s biscuits can be enjoyed.

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The campaign follows Nairn’s full packaging refresh in 2021. There will be further airings of the advert this spring and autumn, which will be supported by social media ads.

Emma Heath, head of marketing at Nairn’s, said: “We want to tie occasions, people and our tasty and nutritious products together, to engage and welcome new users into our Nairn’s family and bring an unexpected smile to the faces of those who already know us well.”

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