Mondelez has announced the return of its Cadbury on-pack promotion Match & Win for a fifth consecutive football season.

The on-pack promotion will run across Cadbury products from August to November, offering shoppers to win various prizes in partnership with 19 English, Scottish and Welsh men’s and women’s football clubs.

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To participate, shoppers buy any participating pack, visit the Match & Win website and enter the product’s batchcode and barcode for a chance to win. Upon entry, shoppers will receive a predicted score for the upcoming game week which means a guaranteed win in the weekly draw if it matches the game’s actual result.

Ten winners are in with a chance of winning a pair of VIP tickets to matches of their choice (Aston Villa Women’s team excluded) as well as annual Sky TV packages, a new prize for the 2021 iteration of Match & Win. There are also 500 pairs of match tickets to be won as well as other prizes including online club shop vouchers.

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Kelly Lawrence, Brand Manager for Cadbury at Mondelēz International, said: “We know shoppers will be excited to be in with a chance of winning this year’s amazing range of prizes, so Match & Win returning marks a huge opportunity for retailers to drive incremental sales. To make the most of this, retailers should stock up on participating Cadbury products and make them really visible through PoS and secondary sitings to create some footballing excitement in their stores.”

Mondelez will be supporting the promotion with a marketing campaign that includes PoS material, out-of-home advertising, and digital and social media campaigns. The full list of participating football clubs can be found here.

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