KP Snacks is refreshing its Hula Hoops range with the rollout of new packaging across its entire range.

Available from December, the new packaging comes as the brand is now worth more than £150m, with 9.1% year-to-date growth and a market share within the crisps, snacks and nuts (CSN) category of 4.5%.

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John McDougall, brand manager at KP Snacks, said: “Hula Hoops is an iconic brand and continues to be a dominant player in the CSN category, having recently surpassed the £150m RSV milestone. We are delighted to be reinvigorating the brand with an exciting packaging update across the entire range to continue to drive its strong position.”

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