KP Snacks is expanding its Tyrrells range of premium crisps with the launch of a new British Beef & Ale flavour.

Available from 30 August in stores nationwide, the new flavour will be initially available in 40g single packs, at an RRP of 85p, and is targeted as an accompaniment to a drink.

KP Snacks extends £1 PMP range to Tyrrells crisps

According to KP, consumer preferences for meaty flavours in crisps and snacks are growing, and this new variety caters to this trend and fills a gap in the core Tyrrells range.

Currently, the Tyrrells range has a retail sales value of £55.4m, growing at 10.2%, and ranking as the UK’s no.1 vegetable crisp brand.

Beth Minch, Marketing Manager at Tyrrells, said: “We are really excited about introducing Tyrrells British Beef & Ale to our core range as we know it’s those bold meaty flavours that consumers are looking for right now. By combining the popular flavour with our well-loved brand, consumers can feel like they are in the pub anytime and anywhere!”

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