Protein bar brand Grenade is set to launch a new Peanut Butter & Jelly variety.

With 20g protein and 1.8g sugar, the new line is intended as a healthier alternative to high-sugar confectionery.

It features peanut butter-flavoured nougat and a strawberry caramel layer, as well as peanut pieces and milk chocolate.

Industry Profile: Grenade’s Mike Simons on how to benefit from the protein category

Grenade Peanut Butter & Jelly will be available to Spar retailers from 1 February and Nisa retailers from 9 March, with more convenience and forecourt listings to follow.

Rob Page, Grenade head of product, said: “One of the cornerstones of Grenade’s success lies in our continual focus on health, taste, and innovation, so we’re delighted to bring this American-inspired snack to the table. 

“Launched at a time where the country is embracing healthier lifestyles, following the success of our White Chocolate Salted Peanut and Peanut Nutter bars, we’re confident our customers will love this new addition, with nuts fast becoming a growing on-trend ingredient.”

Read more product news