Gallo Family Vineyards will be introducing £6.49 price-marked labels to its bestselling White Zinfandel and White Grenache varieties this May.

The supplier hopes that the peelable labels will create on-shelf standout for consumers and drive sales through price consistency.

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Gallo’s White Zinfandel and White Grenache are two of the top five performing rosés in the UK, selling a combined 13 bottles per minute.

Mark Stammers, sales director for the UK & Ireland at E&J Gallo Winery, said: “With 85% of rosé sold in the UK priced under £7, it’s important to highlight our approachable price point to both retailers and consumers. This will allow our customers to increase their rotation as well as boost their bottom-line.”

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