Yoplait has launched a new on-pack promotion for Frubes, aimed at children returning to school after the Christmas break.

Available now, the on-pack promo offers a free Frubes sticker inside each Frubes multipack line, with healthy snack alternatives as inspiration. There are 12 stickers to collect.

According to Nielsen, Frubes is currently the number one category drive in ‘brands my kids ask for’, and has grown by 5.2% in sales value in the last 52 weeks.

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Lindsay Hill, marketing director at Yoplait UK, said: “Frubes is a healthier snack alternative that is popular with kids and easily incorporated into daily routines. The addition of a new gift-in-pack promotion adds another layer of fun and play to Frubes that connects with children and inspires parents.”

Yoplait will be supporting the promo with an ad campaign covering TV, on-demand, YouTube, in-store marketing and influence activity that it expects will reach 2.9m people.

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