Diet Coke gets a millennial makeover

Diet Coke to be available in eight new limited-edition cans designs to appeal to the millennial market

By Priyanka Jethwa

3 September 2019

0 mins read

Share

Sign in to save this article

Diet Coke Yaasss honey can poster

Coca-Cola European Partners (CCEP) has launched eight new limited-edition cans of Diet Coke printed with catchphrases.

Phrases include popular millennial terms such as: ‘It’s lit’, ‘Okay, but no’ and ‘Yaasss’.

Simon Harrison, vice president of commercial development at (CCEP), said; “The limited edition cans are designed to stand out on shelf and drive conversation among young adults whilst helping to recruit new consumers into the Diet Coke brand.”

The Diet Coke brand is worth £472m and up 12% in value, making it the number one sugar free cola brand in the UK.

Diet Coke Can't Even can — Can’t even

Diet Coke Get It can — Get it

Diet Coke I'm In can — I’m in

Diet Coke I'm Out can — I’m out

Diet Coke It's Lit can — It’s lit

Diet Coke Ok But No can — Ok but no

Diet Coke Okay Next can — Okay next

Diet Coke YAASSS can — YAASSS

Comments

This article doesn't have any comments yet, be the first!

Become a member to have your sayCancel reply