Diageo has introduced a new design for its single 330ml bottles and 24 x 330ml multipacks of Guinness Foreign Extra Stout.

According to the supplier, the design gives the brand a modern look and feel while paying homage to its heritage dating back to 1801.

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The new design is rolling out across UK retail this month. Diageo will also support the launch with marketing across London this month, with out-of-home advertising, pallet displays in stores, and a wider social media campaign.

Additionally, Diageo is partnering with Caribbean food and lifestyle platform Original Flava to produce a selection of recipes which include the stout as an ingredient.

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Neil Shah, Head of Guinness GB said: “We’re excited to unveil the new pack design on the 330ml bottle of Guinness Foreign Extra Stout, providing it with a refreshed, contemporary feel which matches the consistently high-quality beer that is recognised by consumers globally.

“This latest launch marks an exciting time for the Guinness brand as we look to welcome even more drinkers to enjoy the famous stout, and our recent partnership with Original Flava demonstrates how Guinness can also be used in cooking – showcasing versatility, but always amazing flavour.”

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