Mondelez has reteamed with Merlin Entertainments for its on-pack summer promotion.
Available across a range of Cadbury, Oreo and Barny packs until October, the promotion will offer a free standard ticket with every purchase of a full-priced adult ticket to a variety of top UK attractions.
These attractions include Alton Towers Resort, Thorpe Park Resort and Legoland Windsor Resort.
Participating packs include Cadbury chocolate multipacks such as Chomp, Buttons and Curly Wurly, as well as selected Barny packs. Mini Oreo packs are a new addition to the partnership for 2022, with the aim of reaching more families.
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Additionally, Cadbury’s seasonal selection boxes will also feature the promotion when they launch later in the year.
Mondelez is supporting the partnership with social and digital media as well as in-store PoS.
The full list of participating products includes:
- Cadbury Dairy Milk Buttons 5pk
- Chomp 5pk
- Curly Wurly 5pk
- Freddo Caramel 5pk
- Freddo CDM 5pk
- Fudge 5pk
- Barny 125g Choc
- Barny 125g Milk
- Cadbury Animals Multipack
- Cadbury Mini Fingers Multipack
- Oreo Mini Snack Multipack
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