Brothers Cider has launched a new alcohol-free version of its Toffee Apple flavour.

The flavour, which is also gluten free and vegan friendly, is available in 500ml bottles to independent retail and wholesale.

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The launch marks Brothers’ entry into the alcohol-free category, as consumer awareness grows. According to the supplier, consumer awareness of alcohol-free cider is at 42%, up on 32% last year.

Additionally, sales of Brothers’ Toffee Apple cider have increased by more than 50% compared to last year.

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Nicola Randall, senior marketing manager at Brothers, said: “At Brothers we have always sought to provide meaningful innovation in the cider category, which not only has appealed to our core set of customers but piqued the interest of all consumers with our unique set of flavours. 

“We’ve entered the alcohol-free category, to ensure our customers can continue to explore and experience our exciting flavours and enjoy the quality and taste of a Brothers Cider whatever the occasion. Empowering consumers with the choice to go alcohol-free when they wish, will foster greater loyalty with our brand and further consolidate our position for long term success.”

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