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Barr launch new premium adult soft drinks range

Stepping up to cater for summer barbecues, Barr Soft Drinks has launched a new range of premium adult soft drinks called St Clement’s.

Barr Soft Drinks launches St Clement’s.

Stepping up to cater for summer barbecues, Barr Soft Drinks has launched a new range of premium adult soft drinks called St Clement’s.

Available in 500ml glass bottles and in two flavours, Apple & Pear and Raspberry & Blackberry, the supplier said retailers should stock the range in the adult soft drinks section.

Adrian Troy, marketing director at Barr Soft Drinks, said: “Stocking both flavours will boost shopper visibility and help to build incremental sales. 

“Shopper attitudes towards drinking are changing, with one-third of under-25s abstaining from drinking alcohol completely and 27% of adults drinking less alcohol.”

Perfect your soft drinks range in 2019

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