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Barr bolsters carbonates with Fruity Lemonades launch

More than 85% of 12-24-year-olds said they would buy the range after trying it

barr fruity lemonade

Barr Soft Drinks is aiming to add incremental summer sales to the soft drinks category with the launch of Barr Fruity Lemonades.

The new sub-range is launching in June in Cherry and Blue varieties in 500ml PET bottles at an RRP of 89p. It is targeting Gen Z shoppers, who are the heaviest soft drinks consumers.

In consumer research with 12-24 year olds, both new flavours performed well, according to the supplier. More than 85% said they would buy the range again and 77% of non-Barr drinkers said they intended to purchase it.

The supplier is also launches in-store PoS to drive sales throughout the summer months.

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