Campari UK has for the first time launched an Aperol Spritz Kit, featuring a smaller 35ml bottle of Aperol and a 37.5cl bottle of Cinzano Prosecco D.O.C.
The supplier said 72% of cocktail consumers are now opting for spritz options, and with its bittersweet taste, Aperol Spritz is a “strong sales opportunity for retailers”.
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The supplier added: “The Aperol Spritz Kit is also an ideal way to introduce new customers to the UK’s bestselling branded cocktail, with a lower price point versus full size bottle purchases.”
The kit will be launching in convenience with an RRP of £16 and enables shoppers to make up to four-to-five cocktails.
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