The Aero Bliss single is available across the market with focus on the convenience channel, with an RRP of 85p.
The launch is being supported with a campaign, including outdoor, social and digital advertising, as well as sampling activity. The Aero brand in total will benefit from £3m media across 2019.
Ellie Tyler, Aero brand manager at Nestlé, said: “People love the melt in the mouth sensation that Aero brings, and we are sure that Aero Bliss will be a huge hit among those who are looking for a light but indulgent treat.”
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