Warburtons will be launching its Toastie loaf in a £1.39 price-marked pack (PMP) this September.

It will be available from stockists including Best-one, Costcutter and Spar.

The supplier says the move, which marks the first time the 800g loaf will be available in a PMP, is aimed at driving bakery sales in convenience stores.

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The PMP carries the same price as the non-price-marked pack’s RRP.

According to Warburtons, more than half of wrapped bakery shoppers in convenience buy a PMP when in store, and shoppers buy more price-marked wrapped bakery products than the convenience category average.

Jonathan Warburton, chairman of Warburtons, said: “Offering our iconic Toastie loaf to convenience stores as price-marked packs means these products, that people know and love, will be available at great prices across the country.”

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