KP Snacks has followed up its Tyrrells Christmas packaging with the return of the brand’s ‘Tyrrellbly tyrrellbly tasty’ campaign to TV.

Running from 28 November to 18 December, the advert will showcase Tyrells Lentil Crisps, which the supplier says have seen exponential growth in the past year.

It places the range in classic British Pathé archive footage, and is part of a £1.2m investment supported by social media.

KP Snacks launches Tyrrells limited-edition Christmas packaging

The campaign comes ahead of the Christmas period, as consumers are willing to spend more on higher quality crisps, snacks and nuts (CSN) over Christmas.

Amy Heap, Tyrrells marketing manager, said: “The festive season creates an increase in demand for premium products as shoppers look to treat themselves and also sees a rise in sharing purchases with an increase in gatherings with family and friends. We want to make sure Tyrrells is front-of-mind for these occasions and our new Tyrrells TV campaign is key to achieving this. 

“Designed to engage shoppers and drive brand penetration at Christmas, the TV and social media campaign combines creativity and classic imagery associated with the Tyrrells brand.”

Read more product news