Storck has launched a limited-edition White Chocolate variety of its Toffifee brand.

The launch comes as Toffiee is now the third-fastest-growing brand in the boxed chocolate category, according to IRI. It is available this month to grocery, convenience and wholesale in 125g boxes with 15 pieces.

Toffifee launches four limited-edition family packs

“With white chocolate performing well with continuous growth (+14% versus the previous year), this new launch will drive excitement within the confectionery category as well as incremental sales, making it a must-stock for retailers.”

Rebecca Robert, marketing director at Storck UK, added: “The new limited-edition pack not only taps into the popularity of white chocolate but also makes the perfect product to share with family and friends, capturing the attention of existing Toffifee customers as well as recruiting new shoppers.”

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