Storck has launched four limited-edition Toffifee family packs, available to retailers over the next two months.
The 100g boxes have an RRP of £1.43. Rebecca Robert, marketing director at Storck UK, said: “The new limited-edition packs are the perfect pack to share with family, friends and loved ones this summer. With the brand’s growing loyalty, these new packs will help drive sales in store by adding excitement and stand out on shelf.”
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Their launch comes with Toffifee currently the third-fastest growing brand in the boxed chocolate category with sales of more than £10m, according to IRI figures.
Andy Mutton, managing director at Storck UK, said: “Toffifee is a now a £12.1 million brand and is in the top 7 best-selling SKU in the boxed chocolate category. Despite flat growth in the category (+0.6%), Toffifee has maintained strong growth of +9% and has a growing loyal fan base which is driving healthy sales.”
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