Spar is launching a customer-focused initiative called ‘Spotlight’, in an attempt to widen the distribution of its best own-label ranges across its UK store estate.

The Spotlight product list consists of more than 100 Spar own-label lines across categories including fresh, frozen, grocery, impulse and beer, wine & spirits.

The symbol says all of the lines are strong sellers in the stores in which they are currently ranged.

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Jamie Seymour, Spar UK head of brand, said: “Our Spotlight initiative is all about shining a light on the very core of our SPAR Brand range – the own label products that customers expect to find in every store, which deliver on quality, value, and margin.

“Having a strong own brand is necessary. It is our unique selling point and should be non-negotiable. To be able to offer an excellent product that has the same name as the store fascia, is critical.

“In total we have named over one hundred Spar own-brand lines that fulfil key customer needs. These lines are great sellers. They have strong consumer resonance, and more importantly offer excellent value for money, and strong category margins – to target driving both the sales line, and the profit line.”

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Spar has added more than fifty own-label products to its range this year, focusing mainly on unmet customer needs and extending within crisps, nuts, yoghurts, salads, dips, sausages, sauces, frozen, home care, wine and paper, said Seymour.

“Having a truly credible and compelling proposition for SPAR brand is the single biggest opportunity that we all have for driving shoppers to our stores, gaining their repeat custom, and their ongoing loyalty,” he added.

“By offering a value for money own label range and layering in differentiation through choice, hero category excellence, and regional expertise, we will stand out for our customers, and keep them coming back for more.”

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