Spar has launched a wide variety of own-label products to capitalise on this summer’s barbecue opportunity.

Overall, the symbol group has launched nearly 60 new lines and returning limited-editions with to help its retailers take advantage of the first fully restriction-free summer since 2019.

The range includes meat and meat snacks and an extensive selection of dips.

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Joanne Cramer, Spar UK senior brand manager, said: “This is a huge opportunity for stores to support Spar own label. We see stores that engage early and support the new lines to maximise seasonal performance reap the benefits.

“Shoppers to our stores can get great quality and value from choosing some of our award-winning hero lines such as our Spar Basil Houmous, Spar Lamb koftas, Spar Feta and spinach parcels, and Spar spicy tapas collection. Plus, we have an ongoing 2 for £6 and 2 for £8 on our range of marinated and BBQ essentials this summer from Spar burgers, Chinese pork steaks and BBQ chicken drumsticks.”

The range will be supported with digital activity including social polls, Instagram and TikTok.

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