SHS Drinks has launched its first zero-calorie range of adult soft drink Shloer, Shloer Zero.
The range is launching in White Grape and Red Grape varieties, each in a 750ml bottle with an RRP of £2.36.
Global Brands becomes official Bang Energy distributor in UK and Ireland
Each bottle features prominent Zero labelling in light blue on the main and neck labels to differentiate the range from other Shloer products. Currently, zero-calorie carbonates are growing by 16% annually and account for 13% of the category.
Sarah Lawson, head of marketing – softs at SHS Drinks, said: “The Zero variants will drive reappraisal and open Shloer up to newer, younger audiences. The brand has long been associated with celebrations and special occasions. These innovative, calorie-free additions to the range now give consumers ‘permission’ to drink Shloer more frequently, creating a bridge to everyday usage. Shloer Zero is zero-calorie and zero-guilt. It offers a way to reduce calories without having to compromise on taste.”
Read more product news
Comments
This article doesn't have any comments yet, be the first!