SHS Drinks has launched its first zero-calorie range of adult soft drink Shloer, Shloer Zero.

The range is launching in White Grape and Red Grape varieties, each in a 750ml bottle with an RRP of £2.36.

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Each bottle features prominent Zero labelling in light blue on the main and neck labels to differentiate the range from other Shloer products. Currently, zero-calorie carbonates are growing by 16% annually and account for 13% of the category.

Sarah Lawson, head of marketing – softs at SHS Drinks, said: “The Zero variants will drive reappraisal and open Shloer up to newer, younger audiences. The brand has long been associated with celebrations and special occasions. These innovative, calorie-free additions to the range now give consumers ‘permission’ to drink Shloer more frequently, creating a bridge to everyday usage. Shloer Zero is zero-calorie and zero-guilt. It offers a way to reduce calories without having to compromise on taste.”

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