Coca-Cola Europacific Partners (CCEP) has unveiled Relentless‘ latest on-pack promotion in partnership with its brand ambassador, rapper Aitch.

Running until December, the promotion sees codes available under the ring pulls of Relentless’ range of 500ml cans and four-packs, including its recently launched Zero Sugar variants.

Shoppers need to enter these at www.relentlessenergy.com/AITCHPROMO_22 to be entered into an online free prize draw. Ten winners will enjoy a backstage experience with Aitch, while 10 runners-up will receive tickets to his UK album tour and exclusive merchandise.

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PoS materials will be available to retailers from my.ccep.com from the middle of August and Relentless will highlight the promotion via social media.

Pippa Collins, associate director of commercial development at CCEP GB, said: “Partnering with one of the biggest UK rappers last year has really resonated with our fans and we expect our latest promotion to give the brand another boost as it continues on its upward trajectory.

“Our energy drinks brands have continued to grow ahead of the sector over the past 12 months and now enjoy 33% share of the market.”

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