Pladis launches non-HFSS McVitie’s Digestives Wholesense

Pladis is launching McVitie’s Digestives Wholesense, a lighter version of its top-selling McVitie’s Digestives range.

The new launch intends to capture the taste of the original Digestives line, with 30% less sugar and 50% more fibre, making it non-HFSS.

It is available in a 300g pack with an RRP of £1.59.

Pladis launches Mcvitie’s Rich Tea Delights

This is McVitie’s second ‘lighter’ launch this year, following the launch of Rich Tea Delights.

David Titman, marketing director for McVitie’s at Pladis UK&I, said: “In 2020, we reduced sugar in nine of our bestselling biscuits – and took this a step further earlier this year with the launch of McVitie’s Rich Tea Delights.

“Now, we’re making it even easier for shoppers to tuck into their biscuit tin favourites, whether they are looking for an indulgent treat or something a little lighter. In fact, thanks to the added benefits they offer, McVitie’s Digestives Wholesense are perfect for broadening choice in the biscuit aisle.”

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