PepsiCo has launched an on-pack promotion on packs of Doritos, Walkers Max and Pepsi Max as part of its sponsorship of the UEFA Women’s Euro 2022 in England.

The on-pack promotion features England players Lucy Bronze, Nikita Parris and Leah Williamson and offers fans the chance to win 750 pairs of tickets, including those for sold-out matches. It runs until 16 July.

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Additionally, PepsisCo is also running a cash prize promotion until 31 July.

The promotion is part of PepsiCo’s five-year partnership with UEFA. It is also spotlighting this partnership with a marketing campaign across digital, social media, out-of-home and in-store PoS, and sponsorship of the UEFA Women’s Euro final show at Wembley.

Doritos will also be launching its first-ever brand-led football campaign in the UK, fronted by England players Jill Scott and Mason Mount. Meanwhile, Bronze will be at the forefront of Pepsi Max’s own campaign.

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