Pepsi Max has hidden a code in its latest advert promoting the World Cup that gives shoppers a chance to win a new launch from the brand, set to launch in the coming weeks.

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The code is hidden in the brand’s ‘Nutmeg royale’ advert, which features famous footballers Lionel Messi, Paul Pogba and Ronaldinho, as well as popular commentator Peter Drury and journalist Fabrizio Romano.

The ad – part of Pepsi Max’s broader ‘Thirsty for more’ campaign – is airing worldwide throughout the tournament and celebrates the titular skill move.

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