Nichols PLC is launching a new bottle design across its Vimto squash range.

The new design features a fruit peel texture to help deliver standout on-shelf and highlight the brand’s ‘healthy hydration’ message. The new bottles are made from 51% rPET.

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Having already begun distribution, the supplier aims to have fully rolled out the new design by mid-summer.

Nichols will support the new design with the return of its ‘Find your different’ marketing campaign. The multimillion-pound campaign includes advertising in cinemas from 17 June and on TV and on-demand from 20 June, with additional social and digital activity. The supplier expects the campaign to reach six million consumers.

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