New launches from Thorntons feature among Ferrero‘s 2022 Christmas range, alongside returning lines from Pralines and Kinder.
Launching for the first time this year is the Best of Thorntons Advent Calendar (RRP £14), which features a selection of Thorntons flavours from Classic, Continental and Thorntons Pearls in mild, dark and white chocolate.
Also new for this year is Thorntons Pearls Mixed Selection (RRP £7), which follows on from the successful launch of Thorntons Pearls last year. This larger format contains Salted Caramel Sensation, Hazelnut Delight and new Brownie Deluxe Pearls.
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Returning Thorntons lines include the Continental Box, which is the number-one line by value for special gifting occasions, and the Thorntons Classic range.
The supplier has also refreshed the look of its Ferrero Rocher Collection advent calendar and has brought back the Grand Ferrero Rocher, which delivered more than £1.8m in value sales during Christmas 2021, as well as the Pralines range which includes Rocher, Collection and Raffaello chocolates.
Also a part of the range are the Kinder range of Surprise, Joy and moulded Santa Hollow Figures, as well as the Kinder Bueno Advent Calendar, which was the number-one new advent calendar when it launched last year.
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Last year, Christmas confectionery sales grew by 4.3%, with almost every segment in growth. Jason Sutherland, UK & Ireland sales director at Ferrero UK, said: “We have developed our seasonal range across Ferrero Rocher, Thorntons and Kinder to provide both individual treats and sharing formats to meet shopper demand for all occasions, including Christmas.
“Although our core range is available all year round, our Ferrero Rocher and Thorntons ranges make great gifts during seasonal occasions. As well as well-known and loved favourites, like the Kinder Bueno advent calendar and Grand Ferrero Rocher, we have some new products such as the Best of Thorntons Advent Calendar and Thorntons Pearls Mixed Selection, giving shoppers even more choice within the premium chocolate segment when it comes to gifting and sharing with friends and family.”
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