Müller Yogurt & Desserts has launched a new campaign for Müllerlight, highlighting the range’s breadth of flavour.
The campaign launched on 2 January and spans print and outdoor advertising, in-store PoS and radio.
Its messaging will change each month in the first quarter of 2023, with initial artwork encouraging shoppers to “grab January by the spoon” and “lighten up those wintry nights”.
Müllerlight is one of Müller’s most popular ranges, being found in more than a quarter of UK fridges.
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Toby Bevans, strategy and marketing director at Müller Yogurt & Desserts, said: “We know Müllerlight is one of the nation’s favourite yoghurt brands, and our category research has shown us that consumers love it for the variety of indulgent flavours, as well as the enjoyment which comes with a fat-free, high in protein yoghurt with no added sugar.
“This iconic product is versatile and has great potential for growth by broadening the appeal to a variety of both new and existing audiences. We believe we can grow the health segment, encouraging consumers to brighten up the gloomiest months by indulging in a tasty range of Müllerlight flavours.”
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