Mondelez International has launched a price-marked pack (PMP) multipack format for its Belvita Honey & Nut variety.

The £1.49 PMP’s launch comes as the flavour is the bestselling breakfast biscuit flavour in convenience. It contains five packs of four biscuits each.

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Amy Lucas, brand manager for Belvita at Mondelez, said: “The clear communication of value from a brand that shoppers trust and can depend on to deliver great taste make stocking Belvita Honey & Nut PMP an excellent option for convenience retailers.

“A fifth of shoppers say they would choose a particular convenience store if they knew it stocked PMP products, and 56% of retailers say they have been selling more PMP products during recent times, which emphasises the importance of value within the category.”

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