Molson Coors Beverage Company is hailing the success of its Aspall Cyder brand after it saw strong growth in the convenience channel last year.

Aspall sales in convenience grew by 25% in 2022. The supplier said there was particularly strong growth in Q4, despite cider traditionally not being considered a popular winter drink.

Convenience sales in the quarter were up by 49% compared to the same quarter in 2021. This is far ahead of Aspall’s overall Q4 off-trade sales growth of 16%.

The supplier said the growth came in the wake of significant investment in the brand, including its first TV advert which aired in June.

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Styart Ayre, marketing controller for cider at Molson Coors, said: “Aspall’s heritage, coupled with its great taste, have established its place as the number-one super premium cider in the UK. Our significant investment in the brand over the past year, led by the ad campaign, has really helped us to build on this popularity and unleash Aspall’s full potential.

“The record growth we’ve seen ties in with the wider trend towards premium options, which shows no sign of slowing down, so we’re confident Aspall will continue to grow.

“We’ll keep investing in the brand to maintain the momentum we’ve generated, engage consumers and ultimately help our customers to make the most of the opportunities it can provide to grow sales.”

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