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Mars debuts new M&M’s mascot, Purple

She is intended to represent acceptance and inclusivity

m&m's purple

Mars is expanding its M&M’s mascot roster with the introduction of a new “spokescandy” – Purple.

Purple, the first new M&M’s character in a decade, joins existing characters Red, Yellow, Orange, Brown, Blue and Green.

She is intended to represent acceptance and inclusivity. Her introduction follows the refresh given to the existing characters this January.

To mark her debut, Purple has released a song and accompanying music video, called ‘I’m Just Gonna Be Me’.

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