Suntory Beverage & Food GB&I (SBF GB&I) has launched Zero Losers, its first-ever on-pack promotion across its Lucozade Zero range, guaranteeing a prize with every entry.

To enter, shoppers scan an on-pack QR code to receive one of many instant prizes. There is a top prize of £5,000 cash for 10 shoppers, smaller prizes of £250 and £20 are available, as well as a free bottle of Lucozade Zero among others.

The promotion also offers retailers a chance to win prizes, with a top prize of £500 as well as a guaranteed free case of Lucozade Zero to every entrant.

For consumers, the promotion runs across 500ml, 4x380ml (excluding Orange) and 900ml (Pink Lemonade only) formats.

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To enter, retailers should email SBFTrade@hanovercomms.com with their full name, store name and address by 26 September.

Zoe Trimble, head of Lucozade Energy at SBF GB&I, said: “We know that zero-sugar drinks are driving growth within the soft drinks category; in fact zero/low calorie carbonated soft drinks now make up 60% of total sales. This means there is a huge opportunity for retailers to attract even more consumer interest in this growing segment through this bespoke new promotion.”

SBF is supporting the promotion with an out-of-home, radio, PR, social media and in-store campaign which aims to reach 89% of adults at least six times.

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