KP Snacks has launched limited-edition Christmas packaging across Tyrrells.

Rolling out this month, the festive packaging will feature across sharing bags of the top five Tyrrells flavours: Lightly Sea Salted, Mature Cheddar & Chive, Sea Salt & Cider Vinegar, Sweet Chilli & Red Pepper and Veg Crisps with Sea Salt.

It features traditional Tyrrells imagery with added decorations such as paper crowns, Santa and elf hats, and gifts.

The packaging also features an on-pack flash highlighting the 25% plastic reduction amde across the range ealrier this year.

KP Snacks launches Tyrrells Veg Crisps range

Amy Heap, Tyrrells marketing manager, said: “Over the Christmas period, shoppers are willing to spend more on higher quality crisps, snacks & nuts products and Tyrrells crisps are the perfect premium option to tempt shoppers to trade up. With taste and quality at the heart of the Tyrrells offering, our limited-edition packs deliver a special and flavourful snacking experience, perfect for all sharing occasions this festive season.”

“Crisps, snacks & nuts is a critical category to back at Christmas, with a value of £328m in December 2021, up from £300m the year before. Retailers should be sure to broaden their offering with premium options alongside familiar favourites to capitalise on the Christmas opportunity.”

Tyrrells is currently worth £57m and is growing by 3% annually in the UK, with a 13.1% share of the premium crisps and snacks category.

Read more product news