KP Snacks adds Butterkist and Nik Naks lines to £1 PMP range

KP Snacks has added Butterkist Crunchy Orange Chocolate Flavour Toffee popcorn and Nik Naks Scampi ‘N’ Lemon to its range of £1 price-marked packs.

The varieties’ addition brings the total number of KP £1 PMPs to 35. Nik Naks Scampi ‘N’ Lemon has also returned having been absent from the range as a multipack since 2019 and a single since 2008.

Currently, £1 crisp, snack and nut PMPs are worth £221.8m and are growing in value by 17.1%. Within that, the KP Snacks £1 PMP range is worth £70.5m and is growing by 16%.

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Matt Collins, trading director at KP Snacks, said: “As costs of everyday items continue to rise, consumers will be searching for great value products, so PMPs will be an increasingly important format. We are delighted to be supporting our retail partners with a strong and growing £1 PMP range designed to excite shoppers and drive impulse purchases.

“We are also catering to shopper demand by bringing back Nik Naks Scampi ‘N’ Lemon as a £1 PMP. The return of this well-loved flavour after so many years without it, will engage and ignite interest from shoppers, boosting sales for retailers.”

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