Kervan Gida UK has expanded its Bebeto confectionery brand with the launch of Just Bears gummy bears.
Just Bears contain real fruit juice and no artificial colours and are 100% halal certified. Each pack contains up to 12 different flavours of gummy bear, including apple, lime, blue raspberry, watermelon, pineapple, mango, lemon, orange, cherry, strawberry, grapefruit and grape.
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They are launching in 150g £1 price-marked packs. Gabriella Egleton, senior brand manager at Kervan Gida UK, said the launch of Just Bears was part of the supplier’s plan to make Bebeto a top-five worldwide confectionery brand by 2023.
To support the launch, Bebeto is launching a social media campaign featuring product giveaways on Instagram.
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