Irish crisp brand Keogh’s has signed a UK distribution deal with Bobby’s Foods, which will see it available in up to 20,000 stores nationwide, including Costcutter and Nisa.

Keogh’s Atlantic Sea Salt & Irish Cider Vinegar, Mature Irish Cheese & Onion and Irish Atlantic Sea Salt are the first varieties to be available through the distributor.

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The brand has won 22 Great Taste Awards since launching in 2011. It is also served on Ryanair and Emirates flights, and has recently won a contract with Singapore airlines.

A family business, its crisps are hand-cooked in small batches on the Keogh family farm in North County Dublin. Salt is harvested from the Atlantic Ocean off Ireland’s west coast, and vinegars are sourced from a local orchard.

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