Jim Beam‘s latest variety, Jim Beam Orange, will be available to convenience and wholesale from May.
The new flavour (ABV 37.5%) launched exclusively in Asda in February in a 70cl bottle with an RRP of £18.
It joins the brand’s growing flavoured whiskey range which already includes Peach, Apple and Honey varieties.
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The supplier says it features notes of sweet orange, vanilla and char. It hopes to recruit new consumers into the brand with the launch, which has been developed with summer cocktails in mind.
Sarah Isaac, head of UK brand marketing at Jim Beam parent Beam Suntory, said: “After the successful launch of Jim Beam Peach in 2021, we are looking forward to the launch of Jim Beam Orange, to encourage new occasions and recruit new consumers to taste the spirit.”
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