Mast-Jägermeister is producing 500,000 promotional bottles with a temperature-sensitive back label to highlight the perfect Jägermeister serve – a shot chilled to -18°c.

The bottles are now available in 70cl and 50cl (plain and price-marked) sizes. When kept in the freezer, they reveal a secret code upon reaching the optimal temperature.

Entering this code online gives shoppers the chance to win more than 1,500 prizes, including mini Jägermeister freezers, a Jägermeister ‘cradle’ which keeps a bottle at its optimum temperature, £50 Jägermeister e-shop vouchers and branded green shot glasses.

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A grand prize of a European Jägermeister festival experience for four is also up for grabs. Other bigger prizes will be announced on social media through to the end of the year, alongside Jägermeister’s ongoing ‘The secret is ice cold’ campaign.

Johnny Dennys, Mast-Jägermeister UK head of rand and trade marketing, said: “As ‘The secret is ice cold’ campaign continues, we are supporting our retail partners with this interactive promotion to drive in-store sales of the UK’s number-one shot brand while educating consumers on how to best store Jägermeister at home.

“Our consumers have always received our promotional packs with enthusiasm and we expect this to be no exception. We’re always looking at opportunities to reward our loyal consumers with amazing experiences that contribute to their best nights. Utilising interactive technology, such as this, means that we can offer competitions in an engaging way whilst offering a selection of great prizes including the chance to attend an unforgettable European festival experience in 2023.”

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